TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via cable. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and